ENTREPRENEURSHIP

Detailed explanation-1: -Because personal selling occurs face-to-face, salespeople are required. Therefore, it is more expensive because it requires training, hiring, and payment of sales people. It is also more effective because salespeople build relationships between customers and businesses.

Detailed explanation-2: -Personal Selling: It is the most important, the most effective and the most costly form of promotion. It is the best means of oral or face to face or direct communication. Personal presentation has the prospect of effecting sales. Its effect is to push the product through the distribution channel.

Detailed explanation-3: -It is a relatively expensive method of selling. There is a requirement of high capital costs. Also, it is an extremely labour intensive method because a large sales force is required to carry out personal selling successfully. The training of the salesperson is also a very time consuming and costly process.

Detailed explanation-4: -The most expensive promotion tool is direct marketing. This could be in the form of personal selling, advertisements, and promotional ideas that have a huge impact on a company’s resources.