ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
False ( Its direct marketing )
|
|
|
True ( personal selling )
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -Personal selling is when we engage in direct personal communication between ourselves as sellers and people that we view as buyers or potential buyers of our product.
Detailed explanation-2: -Personal selling is a two-way communication in which the salesperson makes attempt to sell products while handling queries and objections of prospective buyer. It involves educating the prospect or the existing customer about the product or service, its features, attributes, price etc.
Detailed explanation-3: -Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.