ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Sam was attending the Pelicans basketball game and her seat number flashed across the screen saying that she was the lucky winner of a free pizza from the concession stand. This is an example of a promotional tie-in.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Reasons for Growth of Sales Promotion High cost of media advertising such as newspapers and TV, is one of the main reasons to find more cost-effective forms of sales promotion. The growth of huge supermarkets necessitated the need for aggressive selling. On-the-shelf promotion is another reason for its growth.

Detailed explanation-2: -An advantage of publicity is that it costs less than other forms of promotion.

There is 1 question to complete.