ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sam was attending the Pelicans basketball game and her seat number flashed across the screen saying that she was the lucky winner of a free pizza from the concession stand. This is an example of a promotional tie-in.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Reasons for Growth of Sales Promotion High cost of media advertising such as newspapers and TV, is one of the main reasons to find more cost-effective forms of sales promotion. The growth of huge supermarkets necessitated the need for aggressive selling. On-the-shelf promotion is another reason for its growth.
Detailed explanation-2: -An advantage of publicity is that it costs less than other forms of promotion.
There is 1 question to complete.