ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The CAN-SPAM Act of 2003 requires senders of unsolicited commercial e-mail to give recipients:
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a way to opt out of e-mails.
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the ability to sue the senders of the mail.
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a bonus for buying items
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a way to contact companies directly.
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Explanation:
Detailed explanation-1: -Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message.
Detailed explanation-2: -The Act requires email advertisers to: clearly label those messages as an ad, give recipients a means to opt-out of receiving future messages (and honor opt-out requests promptly), and. provide a valid physical postal address.
Detailed explanation-3: -Opt-In Requirements and Permission The CAN-SPAM Act allows direct marketing email messages to be sent to anyone, without permission, until the recipient explicitly requests that they cease (opt-out). Direct marketing email messages may be sent only to recipients who have given their prior consent (opt-in).
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