ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The ____ of publicity is that its’ content is not controlled by the business that issues it.
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advantage
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disadvantage
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The major disadvantage of publicity is that organizations have less control over how the information is presented because they don’t pay for it. Bad publicity and negative news can harm an organization’s reputation and image. Social media have revolutionized the way companies present themselves to the public.
Detailed explanation-2: -It saves the organization money incase of free publicity. It is likely to cover a wider region as the publicity is in the media. The organization may earn credibility due to positive publicity. More items •28-Nov-2022
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