ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To promote a product to large retailers that sell its products, a manufacturer might not want to use a mix of advertising, personal selling, and trade discounts.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the “marketing mix, ‘’ also known as the four Ps-product, price, place, and promotion.
Detailed explanation-2: -Answer: The incorrect statement about sales promotion is (c) It includes only those activities that are used to provide long-term incentives to boost the sales of a firm.
Detailed explanation-3: -(a) Advertisement. (b)Personal Selling. (c) Publicity. (d) Sales Promotion.
There is 1 question to complete.