ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
The ____ Policy directs promotional activities toward consumers.
|
|
Push
|
|
|
Pull
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -The pull policy directs promotion towards consumers. This pull policy of promotions is designed to create consumer interest and encourage retailers to carry a product. This strategy relies heavily on advertising that is geared to consumers, premiums, samples, and demonstrations.
Detailed explanation-2: -A promotion policy is a resource definition that specifies rules and properties to apply when promoting objects. Use of a promotion policy prevents having to redefine the set of rules each time an object is promoted.
Detailed explanation-3: -Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.
There is 1 question to complete.