ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A salesperson places an ad in a local newspaper.
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A business manager holds a press conference to explain a new product.
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A financial planner discusses retirement plans with a group of employees.
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An employee hands out coupons to customers who are attending a trade show.
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Detailed explanation-1: -According to David Jobber, there are three types of personal selling: order-takers, order-creators, and order-getters.
Detailed explanation-2: -Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.
Detailed explanation-3: -Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.