ENTREPRENEURSHIP

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ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The idea is to entice or ____ the consumer into the store (or Web site) to buy the product.
A
Push
B
Pull
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -What is a Pull Marketing Strategy? A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (“pull”) consumers to the product. Pull marketing strategies revolve around getting consumers to want a particular product.

Detailed explanation-2: -A pull strategy is a marketing technique that involves attracting customers to a company’s product or service. Pull marketing is focused on creating demand for the product or service. It’s about providing an experience that will make people want to buy your product.

Detailed explanation-3: -Consumer pull is demand exhibited by consumers, often measured as awareness, preference and loyalty for specific brands and products. [ 1]

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