ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ promotion is used to create a favorable image for a company, advocate for change, or take a stand.
A
Direct
B
Institutional
C
Indirect
D
Corporate
Explanation: 

Detailed explanation-1: -Institutional promotion is a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.

Detailed explanation-2: -Public Relations It’s a useful promotional tool because it helps brands solidify their image by generating favorable publicity. Companies can use PR in special events, press releases, sponsorship, and other newsworthy activities to generate press.

Detailed explanation-3: -PR campaigns try to create a favorable image for a company, its products, or its policies. Companies can rely on PR strategies and techniques for many reasons.

Detailed explanation-4: -What is Institutional Promotion? Institutional promotion is the promotion of the organisation as a whole-its ethics, values, goodwill, its sense of social responsibility, in an effort to improve the brand recognition and increase its public relationship appeal. It is considered generally as a form of advertising.

There is 1 question to complete.