ENTREPRENEURSHIP

Detailed explanation-1: -Pushing a product through the distribution channel is an approach known as push marketing.

Detailed explanation-2: -With a push-based supply chain, products are pushed through the channel, from the production side up to the retailer. The manufacturer sets production at a level in accord with historical ordering patterns from retailers.

Detailed explanation-3: -A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to distributors, the distributor promotes it to retailers, and the retailers promote it to consumers.

Detailed explanation-4: -In push manufacturing, businesses produce products based on demand planning. Production is pushed out to meet customer forecasted demands, even if those customers have not yet placed orders. In pull manufacturing, production is based on actual customer orders.