ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is a special price discount that is given as an incentive to wholesalers and retailers?
A
rebate
B
promotional allowance
C
product incentive
D
coupons
Explanation: 

Detailed explanation-1: -The cash payment or price discount gives wholesalers and retailers an incentive to sell, so they are more likely to promote the product. “Sales promotions may be either business-to-business (B2B) or business-to-consumer(B2C) activities.”

Detailed explanation-2: -a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.

Detailed explanation-3: -Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. Many companies present different forms of discounts in advertisements, hoping to convince consumers to buy their products.

Detailed explanation-4: -Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period.

There is 1 question to complete.