ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Detailed explanation-1: -There are two main types of promotion: Persuasive promotion attempts to persuade the consumer that he or she needs the product. Informative promotion attempts to give information about the product, usually in an impressive sounding way. This is often used by the Government, for example to inform people of new laws.
Detailed explanation-2: -There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or end-user buying the product, while a trade promotion focuses on organizational customers that can stimulate immediate sales.
Detailed explanation-3: -(a) Advertisement. (b)Personal Selling. (c) Publicity. (d) Sales Promotion.
Detailed explanation-4: -Direct selling. Advertising. Public relations. Personal selling. Sales promotion.