ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The main function of publicity is to develop a positive perception or awareness of the organization and its products in the marketplace.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Public Relations Department supervises and assesses public attitudes, and maintaining mutual relations and understanding between an organization and its public. It improves channels of communication and to institute new ways of setting up a two-way flow of information and understanding.
Detailed explanation-2: -From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
There is 1 question to complete.