ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -The major disadvantage of publicity is that organizations have less control over how the information is presented because they don’t pay for it. Bad publicity and negative news can harm an organization’s reputation and image. Social media have revolutionized the way companies present themselves to the public.
Detailed explanation-2: -What is the major disadvantage of publicity as a promotion mix tool? There is less control over how the information is presented. High-involvement consumer products, such as a house or a car, benefit most from which form of advertising? stimulate quicker and more frequent purchases of a product.
Detailed explanation-3: -Drops in sales. This is the immediate aftermath of bad publicity. Decreased customer retention. Apart from preventing the acquisition of new customers, bad publicity can also affect customer retention. Harm to your brand. Inability to attract talent. 09-Feb-2020