ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix:
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Need for face-to-face promotion
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Geographic location of the customer market
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Limited promotional funds
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Technical aspects of the product
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Explanation:
Detailed explanation-1: -Factors Affecting Promotion Mix – Nature of Product, Nature of Market, Stage of Products Life, Availability of Funds, Distribution Strategy, Pricing Strategy and a Few Others.
Detailed explanation-2: -Advertising. Public relations or publicity. Sales promotion. Direct marketing. Personal selling.
There is 1 question to complete.