ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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snack foods
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prescription medicines
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personal care items (toothpaste / deodorants)
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all of these are likely to use product sampling
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Detailed explanation-1: -A popular marketing strategy widely used in fast-moving consumer goods, or FMCG, product sampling enables a business to reach-and delight-prospective buyers with a free product sample. The primary objective of this strategy is to spread brand awareness among the target audience.
Detailed explanation-2: -The main objective of product sampling, or the act of giving out free samples, is to increase sales down the line. By providing potential customers with a freebie, you’re letting them get a small taste of your product, increasing the chances that they’re going to come back.
Detailed explanation-3: -When you offer potential customers a freebie, that’s known as a product sample. It’s a marketing tactic, particularly common in the world of fast-moving consumer goods (eg, food and drink), that involves getting a version of your product in people’s hands to achieve a specific goal.