ENTREPRENEURSHIP

Detailed explanation-1: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-2: -Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering giveaways, flash sales or buy-one-get-one-free offers, and lots more.

Detailed explanation-3: -While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.