ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the purpose of promotional tie ins?
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They produce beneficial results.
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They use is as an award to give to dealers and employees who successfully meet or exceed a sales quota.
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convinces people to select their products instead of the competitors.
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none of the above
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Explanation:
Detailed explanation-1: -These activites involve sales promotional arrangements between one or more retailers or manufacturers. They produce mutually beneficially results. Partners combine their resources to conduct a promotion that will conduct additional sales for each partner.
Detailed explanation-2: -Why? Tying a promotion into an already popular (or at least widely acknowledged) holiday helps build excitement and generate more visibility.
Detailed explanation-3: -Generates higher revenue. Provides communication opportunities. Creates target marketing or market segmentation. Creates word of mouth.
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