ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When planning the promotional mix, a business should consider which of the following target market factors:
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The company history
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The type of product
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The stage of the product’s life cycle
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The number of customers in the target market
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Explanation:
Detailed explanation-1: -The promotion mix is a combination of promotional tools marketers use to communicate with their target audience. The six key promotional tools used in the communications mix are advertising, personal selling, sales promotions, direct marketing, public relations, and branding.
Detailed explanation-2: -Factors Affecting Promotion Mix – Nature of Product, Nature of Market, Stage of Products Life, Availability of Funds, Distribution Strategy, Pricing Strategy and a Few Others.
Detailed explanation-3: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.
There is 1 question to complete.