ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Free samples are given to customers entering a business.
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An author appears on a talk show to discuss his/her new book.
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A fashion show is held highlighting the latest in bridal fashions.
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A radio announcer delivers a paid message about the grand opening of a business.
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Detailed explanation-1: -The purpose of publicity is to draw favorable attention to a company and/or its products without having to pay the media for it. The way it often works is as follows: a company sends a press release (often with a video tape) to the media with the hope that it is newsworthy enough to be mentioned in the mass media.
Detailed explanation-2: -Newspaper articles and television news stories are examples of publicity. Publicity is a free message controlled by the business.
Detailed explanation-3: -Promotion It includes television and print advertising, content marketing, coupons or scheduled discounts, social media strategies, email marketing, display ads, digital strategies, marketing communication, search engine marketing, public relations and more.