ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product’s
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consumers
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life cycle.
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market
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distribution channel.
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Explanation:
Detailed explanation-1: -A good promotional mix allows you to seek out leads through the most appropriate channels, enabling interested customers to communicate with your business. The promotional mix is an important tool in nurturing relationships with sales leads and an existing audience base.
Detailed explanation-2: -The promotional objective in the maturity stage is to remind the consumers of the product’s existence. Advertising plays an important role in reminding consumers about the product/service.
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