ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is vital for companies to study the effects of their promotional mix. After the promotion is done, the company can access the impact of the promotion and make a plan for the next time around.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. The promotional mix is typically only part of a larger marketing mix.
Detailed explanation-2: -A promotional mix is defined as the combination of different marketing strategies used to communicate the benefits of using a particular product or service and to influence the buying behavior of their target demographic. The marketing strategies that make up the promotional mix are: Advertising. Public relations.
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