ENTREPRENEURSHIP

Detailed explanation-1: -Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.

Detailed explanation-2: -What is the major advantage of personal selling over advertising as a communication method? Personal selling involves direct contact between the buyer and seller, whereas advertising deals with indirect contact.

Detailed explanation-3: -Out of all the promotion mix strategies, personal selling is the strategy that connects directly with the customer in a one-on-one setting and focuses on building relationships. Personal selling is ideal if the product is more complex in nature, higher in price, and customizable according to a customer’s needs.