ENTREPRENEURSHIP

Detailed explanation-1: -In promotion mix, the three main promotional objectives are: inform the market, increase demand, and increase the offer.

Detailed explanation-2: -The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy.

Detailed explanation-3: -The main goal of promotion is to create awareness of the goods and services that are offered by the manufacturer and persuade the consumers to make a purchase.

Detailed explanation-4: -consequently, promotional mix plays an important role in presenting information relating to the goods and services in the market, enabling customers to enlarge their knowledge of these goods and services as well as helping them to take purchase decision.