ENTREPRENEURIAL OPERATIONS
QUALITY CONTROL
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Customer satisfaction
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Better value
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Customer loyalty
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Guest retention
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Detailed explanation-1: -The topic area for the literature review is Customer Retention Management in the Hospitality Sector – a Profile of the Hotel Industry. “Customer retention is the strategic objective of striving to maintain long-term relationships with customers. A high retention rate is equivalent to a low defection rate.
Detailed explanation-2: -Customer retention is paramount for the success of the hospitality industry on increased profitability. The retention of customers depends on the business image of the hotel or organization. The hotels need to portray a positive business image in order to retain customers or to have loyal customers.
Detailed explanation-3: -Strong service quality enhances customer satisfaction, which not only translates to a better revenue stream or less financial losses, but also to a happier environment for your staff, as well as guests. The goal in hospitality is to make guests feel at home, away from their home.