ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Retailers bargain with wholesalers to sell products to their customers is an example of?
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Indirect distribution
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Direct distribution
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Indirect distribution occurs when there are middlemen or intermediaries within the distribution channel. In the wood example, the intermediaries would be the lumber manufacturer, the furniture maker, and the retailer.
Detailed explanation-2: -Indirect Channels With indirect channels products are delivered by intermediaries, not by the sellers. Who are these intermediaries? They could be wholesalers, retailers, distributors, or brokers, for example. In this case, manufacturers do not have total control over distribution channels.
There is 1 question to complete.