ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Detailed explanation-1: -Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.
Detailed explanation-2: -CRM marketing campaigns typically include emails, blog posts, short message service (SMS) messages, social media, promotional materials, and online advertising. On the other hand, CRM sales campaigns include activities like cold or warm call outreach.
Detailed explanation-3: -CRM stands for “Customer Relationship Management” and is a software system that helps business owners easily track all communications and nurture relationships with their leads and clients. A CRM replaces the multitude of spreadsheets, databases and apps that many businesses patch together to track client data.