ENTREPRENEURSHIP

Detailed explanation-1: -An executive summary is a brief overview of the marketing plan. It should include the marketing objectives, key initiatives, and expected results.

Detailed explanation-2: -The current marketing situation is the first major section of the plan. It describes the target market and the company’s position therein. This section contains information about the market, product performance, competition, and distribution.

Detailed explanation-3: -The executive summary will contain the key findings of the market research, the company’s objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.

Detailed explanation-4: -The Market Situation section of your plan includes research and analysis of your target market, competitors, business challenges, and your company’s competitive differentiators. It should contain your best and most clear description of the current state of the marketplace.