ENTREPRENEURIAL OPPORTUNITIES
IDENTIFYING AND EVALUATING BUSINESS OPPORTUNITIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
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Accessible
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Undifferentiated
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Concentrated
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Inflexible
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Explanation:
Detailed explanation-1: -Firms will usually find the most success if they choose attractive segments whose needs match the firm’s competencies.
Detailed explanation-2: -Identifying the market according to what they need and want. Analyse their usage pattern, likes and dislikes, lifestyle, and demographic. Note the growth potential of your market as well as your competition and the potential risk they may represent to your company. More items •30-Oct-2022
Detailed explanation-3: -Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal. Conduct market research. Create customer profiles and market segments. Assess the competition. 30-Apr-2019
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