ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ exists when a research technique produces nearly identical results in repeated trials.
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Validity
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Reliability
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Population
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Bias
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Explanation:
Detailed explanation-1: -Reliability * exists when a research technique produces nearly identical results in repeated trials. It requires that the questions ask for the same type of information from all respondents.
Detailed explanation-2: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
Detailed explanation-3: -The value of marketing research is measured by improvements in a marketer’s ability to make decisions.
There is 1 question to complete.