ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A ____ is a financial plan for the marketing of a product or product range for some specified period of time. It specifies how much money is available to market the product or range, so that the Marketing department knows how much it may spend.
A
Marketing
B
Marketing plan
C
Market research
D
Marketing budget
Explanation: 

Detailed explanation-1: -Marketing plan control. The purpose of the annual plan control is to ensure that the company achieves the sales, profits and other goals established by the marketing plan. It is, therefore, an operational control plan.

Detailed explanation-2: -The executive summary will contain the key findings of the market research, the company’s objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.

There is 1 question to complete.