ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
____ is the collection and collation (put together) of original data via direct contact with potential or existing customers. [Also called field research]
|
|
Primary research
|
|
|
Secondary research
|
|
|
Focus group
|
|
|
Interviews
|
Explanation:
Detailed explanation-1: -A mixed methods study combines quantitative and qualitative data collection and analysis in one study.
Detailed explanation-2: -What is primary data collection? Primary data collection is the process of gathering data directly from a first-hand source. In other words, it’s data that’s collected by the organization that expects to use it. Methods include surveys, interviews, observation, and focus groups.
There is 1 question to complete.