ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Andy is collecting data by sending a survey to his classmates about their opinion on new school policies. What type of research is this?
A
product
B
sales
C
attitude
D
media
Explanation: 

Detailed explanation-1: -This data they collect is called primary data. Another type of data that may help researchers is the data that has already been gathered by someone else. This is called secondary data.

Detailed explanation-2: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.

Detailed explanation-3: -Market surveys are tools to directly collect feedback from the target audience to understand their characteristics, expectations, and requirements. Marketers develop new and exciting strategies for upcoming products/services but there can be no assurance about the success of these strategies.

There is 1 question to complete.