ENTREPRENEURSHIP

Detailed explanation-1: -Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another.

Detailed explanation-2: -In summary, we propose a vector of seven different types of brand loyalty in consumer psychology based on combinations of three dimensions of emotive, evaluative and behavioral tendencies toward a brand.

Detailed explanation-3: -Brand loyalty-repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor-is not dependent on price.