ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
How is a market segmented by ‘gender’?
|
|
Products can be aimed specifically at males or females or both
|
|
|
People have different hobbies and interests, which can be connected to income and location.
|
|
|
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
|
|
|
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
|
Explanation:
Detailed explanation-1: -Gender segmentation is the process of dividing of potential markets based on gender (male or female). Gender segmentation is done when a company which manufactures products wants to focus only towards boys or girls, as the products are very gender specific.
Detailed explanation-2: -Demographic Segmentation It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation.
Detailed explanation-3: -By using gender-based customer segmentation, businesses can tailor their social media marketing strategies to better resonate with men and women, and increase the effectiveness of their campaigns.
There is 1 question to complete.