ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
A company wants to determine what price consumers will pay for a new sandwich. At one store, the company charges $3.59. At another comparable store, the company charges $4.59. Sales are tracked at both locations for a one-month period. The data collected in this example is ____ data.
|
|
ethnographic
|
|
|
quantitative
|
|
|
qualitative
|
|
|
exploratory
|
Explanation:
Detailed explanation-1: -Primary data is collected for addressing the problem at hand while secondary data is collected for purposes other than the problem at hand.
Detailed explanation-2: -Advantages of Secondary data It is economical. It saves efforts and expenses. It is time saving. It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected.
Detailed explanation-3: -Published market studies. Competitive information. White papers. Analyst reports. Previous in-house studies. Prior internal focus groups. Customer emails. Customer surveys and feedback. More items •14-Jan-2020
There is 1 question to complete.