ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To develop a customer profile, a business would consider conducting
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historical research
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primary research
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descriptive research
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secondary research
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Explanation:
Detailed explanation-1: -Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables.
Detailed explanation-2: -Descriptive research is designed either to describe the basic characteristics of a given population or to profile particular marketing situations. It is different than exploratory research in the sense that, in the descriptive research stage, researchers have a general understanding of the issue.
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