ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A local Ace hardware store owner purchases demographic data regarding population, housing, education, income from CACI Marketing Systems, a business information company.
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Primary
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Secondary
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Qualitative research is a methodology designed to collect non-numerical data to gain insights. It is non-statistical and unstructured or semi-structured. It relies on data collected based on a research design that answers the question “why.”
Detailed explanation-2: -Is the target market worth anything for my business? Is the target market manageable enough? Who will I be fighting to attract the target market? What do I want out of my market research in the first place? Do I need help doing my market research?
There is 1 question to complete.