ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sample
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Census
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Sampling
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Population
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Detailed explanation-1: -A “sampling frame” is a list of all elements in the population to be studied. The two broad categories of sampling techniques are probability and nonprobability. The simple random sample is a sample from the population in which every member of the total population has an equal chance of being selected.
Detailed explanation-2: -Target population refers to the ENTIRE group of individuals or objects to which researchers are interested in generalizing the conclusions. The target population usually has varying characteristics and it is also known as the theoretical population.
Detailed explanation-3: -A cross-sectional study looks at data at a single point in time. The participants in this type of study are selected based on particular variables of interest. Cross-sectional studies are often used in developmental psychology, but this method is also used in many other areas, including social science and education.