ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A travel agency takes a look at their sales figures to find out how much profit they make via online bookings. This refers to a ____
A
____ secondary qualitative research
B
____ primary qualitative research
C
____ secondary quantitative research
D
____ primary quantitative research
Explanation: 

Detailed explanation-1: -Generally, leisure travel agencies’ main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

Detailed explanation-2: -Travel agencies, depending on the airline contracts they have access to, are able to earn commissions on both domestic (typically 0-5%) and international tickets (10-22%).

Detailed explanation-3: -The commission percentage agencies earn depends on numerous factors, the most important one being which private contracts you have access to. Here’s a general rule of thumb on the airline ticket commission range you can expect as a travel advisor: Domestic: 0-5% International: 10-22%

There is 1 question to complete.