ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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David assists a bride-to-be on helping her pick out new clothing items for her upcoming honeymoon. Which function of marketing is this?
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Product
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Selling
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Financing
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Pricing
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Explanation:
Detailed explanation-1: -Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.
Detailed explanation-2: -All of the following are uses of marketing research except: Identifying market opportunities and problem. The market information system (MIS) assesses managers’ information needs and then gathers and distributes this information to them.
There is 1 question to complete.