ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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data collected is always honest and reliable
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quick
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easy to analyze
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can collect data on large samples
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Detailed explanation-1: -Survey research is a unique way of gathering information from a large cohort. Advantages of surveys include having a large population and therefore a greater statistical power, the ability to gather large amounts of information and having the availability of validated models.
Detailed explanation-2: -High Representativeness. Surveys provide a high level of general capability in representing a large population. Low Costs. Convenient Data Gathering. Good Statistical Significance. Little or No Observer Subjectivity. Precise Results.
Detailed explanation-3: -There is always a risk that people will provide dishonest answers. You might discover that some questions don’t get answers. There can be differences in how people understand the survey questions. Surveys struggle to convey emotions with the achievable results. More items •27-Jan-2020