ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
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An identifiable sub-group of a whole market in which consumers have similar characteristics or preferences, eg:social economic groups; lifestyle, gender age, region/geographic
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Marketing Department
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Market Segmentation
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Market Share
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Marketing Objectives
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Explanation:
Detailed explanation-1: -A market segment is a group of individual consumers classified based on similar tastes and preferences. Companies and marketers group them to fetch information required to develop a business’s product and services to increase their profit.
Detailed explanation-2: -Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.
Detailed explanation-3: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022
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