ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Definition of research objectives
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Writing the research brief
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Recognition of a marketing management problem
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Design of secondary research
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Detailed explanation-1: -The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.
Detailed explanation-2: -The first step in the marketing research process is defining the problem. That may sound like a glass-half-empty pessimist’s approach, but it’s really about finding the solution. Before you start any kind of research-whether it’s marketing-related or not-you must know the problem you are trying to solve.
Detailed explanation-3: -Problem analysis: The problem analysis is the first and most crucial step in the marketing research process.
Detailed explanation-4: -Step 1: Problem Definition. Step 2: Development of an Approach to the Problem. Step 3: Research Design Formulation. Step 4: Field Work or Data Collection.