ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An interview with a group of potential customers who provide valuable feedback.
A
Survey
B
Focus group
C
Observation
D
None of the above
Explanation: 

Detailed explanation-1: -Focus groups are a specific form of group interview, where interaction between participants is encouraged. The person conducting a focus group plays the role of a facilitator encouraging the discussion, rather than an interviewer asking questions.

Detailed explanation-2: -You can start with a general overview, but then write down each question you asked and include the focus group members’ responses. In addition, include the moderator’s personal views of how enthusiastic or “meh” group members were about certain topics. Add a section that makes recommendations based on your findings.

Detailed explanation-3: -Abstract. Focus group research is a qualitative method with interesting properties. It is performed by planned discussion and interview with a small group of people conducted by a moderator. The participants are sampled from the study population.

There is 1 question to complete.