ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The difference between quantitative and qualitative market research is that ..
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The latter method relies on a much larger number of respondents to get a statistically valid set of answers.
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The former method uses a large sample size.
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The former relies on primary research whilst the latter relies on secondary research.
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Only the former method can be statistically analyzed.
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Explanation:
Detailed explanation-1: -Whereas sampling in quantitative research focuses on maximizing the statistical representativeness of a population by a chosen sample, sampling in qualitative research generally focuses on the complete representation of a phenomenon of interest.
Detailed explanation-2: -The major difference between the qualitative and quantitative data is that quantitative data is about the numbers and the qualitative data is descriptive.
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