ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?
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target marketing
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media research
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survey
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focus group
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Explanation:
Detailed explanation-1: -Observing people and asking them questions are the two principal ways to collect new or primary data for a marketing study. Facts and figures obtained by watching, either mechanically or in person, how people actually behave is the way marketing researchers collect OBSERVATIONAL DATA.
Detailed explanation-2: -Demographic questions e.g. How old are you? How likely are you to recommend us to a friend? Did you consider any of our competitors? What do you wish our product could do? How would you rate your most recent experience with us? How long have you been a customer? More items
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