ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Focus Group
|
|
|
Observation
|
|
|
Survey
|
|
|
Test Market
|
Detailed explanation-1: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting.
Detailed explanation-2: -A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.
Detailed explanation-3: -A focus group is best defined as a small group of carefully selected participants who contribute to open discussions for research.
Detailed explanation-4: -Single Focus Group. This is what most people think about when asked about focus groups. Mini Focus Group. Two-Way Focus Group. Dual Moderator Focus Group. Dueling Moderator Focus Group. Respondent Moderator Focus Group. Remote Focus Group.