ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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cost effectiveness
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losing money
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Either A or B
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None of the above
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Detailed explanation-1: -The results of the research can be measured objectively Domination of the group by an aggressive individual is less likely to happen The participants are always the representative of the broader.
Detailed explanation-2: -Flexibility for Moderators There are fewer last-minute dropouts since respondents are not required to travel to a specific location for the focus group. The number of respondents can also be increased with ease, as there are no limitations because of physical space.
Detailed explanation-3: -Inevitably, in a group of 10 or more participants who are being asked to give their opinions and feelings, there might be one person (or topic) that continues to dominate the conversation again and again. This can lead to a loss of focus among other participants, groupthink, and the tendency to lie or conform.